Maxwell House “Brewing Some Good” Contest

Official Rules

NO PURCHASE NECESSARY TO ENTER OR TO WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED.

Eligibility: The Maxwell House “Brewing Some Good” Contest (the “Contest”) is open to legal residents of the fifty (50) United States and the District of Columbia who are 45 years of age or older at the time of entry. Employees of Kraft Foods Global, Inc., AARP, Inc., the Ogden Group, or any of their respective divisions, affiliates, subsidiaries, and promotional or marketing agencies, and the immediate family members of, and any persons domiciled with, any such employees are not eligible. The term “immediate family members” includes spouses, parents, siblings, and children. The Contest is sponsored by Kraft Foods Global, Inc. (“Sponsor”) and administered by the Ogden Group and AARP The Magazine (“Administrators”).

How to Enter: The Contest begins at 12 a.m. E.T. on March 24, 2008 and ends at 11:59:59 p.m. E.T. on August 31, 2008 (the “Contest Period”). To enter, complete and submit an online entry form at www.brewingsomegood.com during the Contest Period. You will be required to provide your name, age, home address, telephone number, gender, e-mail address, and photo. You must also submit an essay of one hundred (100) words or less that describes your efforts to create a positive change in your community and explains why you deserve to win the Maxwell House “Brewing Something Good” Contest (“Essay”). Essays may not contain material that is sexually explicit, disparaging, libelous, indecent, obscene, or otherwise inappropriate, as determined by Sponsor and Administrators in their sole discretion. The use of automated entries or programs or entries submitted by third parties is prohibited and such entries will be disqualified. All entries will become the exclusive property of Sponsor and will not be acknowledged or returned. Sponsor and Administrators shall have the right to edit, adapt, and publish any or all of the Contest submissions and may use them in any media without attribution or compensation to the entrant or any other person or entity.

All entries must be submitted by 11:59:59 E.T. on Sunday, August 31, 2008 to be eligible. Limit one (1) entry per person and per e-mail address. Contest is only open to those 45 years of age and older. Sponsor and Administrators will not be responsible for incomplete, late, or misdirected entries or for failure to receive entries due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor. In the event of a dispute, all entries will be deemed to have been submitted by the name appearing on the entry form. Any questions regarding the number of entries submitted will be determined by Administrators in their sole discretion, and Administrators reserve the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Contest.

Winner Selection: Eligible entries will be judged under the supervision of Administrators. On or about Monday, September 1, 2008, one (1) Grand Prize Winner, one (1) First Prize Winner and one (1) Second Prize Winner will be selected based on the following criteria (“Criteria”): (i) fit with theme of promoting positive community change (60%); (ii) interest to the public (20%); (iii) creativity and originality (20%).

The decisions of Administrators are final in all matters relating to the Contest. Potential prize winners are subject to verification by Sponsors. Limit one (1) prize per person.

Prizes and Odds: One (1) Grand Prize winner will receive fifteen hundred dollars ($1,500) cash. One (1) First Prize Winner will receive one thousand dollars ($1000) cash. One (1) Second Prize Winner will receive five hundred dollars ($500) cash. Grand Prize winner will be featured in a special Maxwell House promotion advertisement published in the January/February 2009 issue of AARP The Magazine. First and Second Prize Winners may also be featured and/or mentioned in the promotion advertisement if space allows, at the discretion of the Administrators. The promotion advertisement featuring the winner(s) of the Contest may include a photograph of the winner(s) (at the discretion of AARP). There is no retail value associated with appearing in the promotion advertisement and no additional compensation will be awarded.

Winners may waive their right to receive a prize. Prizes are non-assignable and nontransferable. No substitution or transfer of prizes is permitted, except that Sponsor reserves the right to substitute a prize with another prize of equal or greater value if advertised prize or any component thereof is not available. Winners will be notified by AARP The Magazine by mail on or about September 19, 2008. Winners will be required to sign and return an Affidavit of Eligibility and Liability and Publicity Release within fourteen (14) days of the date on the prize notification. Sponsor’s inability to reach a winner, the return of any prize notification as undeliverable and/or a winner’s failure to timely respond to prize notification, sign and return the required affidavit/release, or comply with any term or condition of these Official Rules may result in disqualification of winner, forfeiture of his or her interest in all prizes, and selection of a substitute winner from among all remaining eligible entries, using the Criteria described above. Winners are solely responsible for reporting and payment of any taxes on prizes. Prizes not won and claimed by eligible winners in accordance with these Official Rules will not be awarded and will remain the property of Sponsor.

General Conditions: Your entry in this Contest constitutes your consent to be bound by these official rules, and the decisions of Administrators, which shall be final in all respects. Selected entries are subject to verification prior to awarding a prize. If selected as a winner, you agree to the Sponsor’s use of your name, likeness, Essay, city and state of residence for advertising and trade purposes in any media and online without further compensation, unless prohibited by law. Entrants are solely responsible for their own conduct and agree to release and hold harmless Sponsor, Administrators and their respective parents, subsidiaries, affiliates, and the directors, officers, employees and agents of each, from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the Contest or any prize won. Administrators reserve the right to disqualify persons found tampering with or otherwise abusing any aspect of this Contest as solely determined by Administrators. In the event the Contest is compromised by a virus, non-authorized human intervention, tampering or any other cause beyond the reasonable control of Sponsor or Administrators which corrupts or impairs the administration, security, fairness or proper operation of the Contest, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Contest. Should the Contest be terminated prior to the stated expiration date, Sponsors reserve the right to award prizes based on the entries received before the termination date. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any such provision is determined to be invalid or otherwise unenforceable, these rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

Winner’s List and Official Rules Requests: For a copy of these Official Rules or a list of winners’ names, send a self-addressed, stamped envelope to: Maxwell House Brewing Some Good Contest, AARP The Magazine, 780 Third Avenue, 41^st Floor, New York, NY 10017 (VT residents may omit postage for rules). Requests for a list of winners must be received by December 1, 2008.